About Us

JustSimplyCharming.com is the web site store for Trucast.

Established in 1972, we specialise solely in traditional English charms, hand crafted in either sterling silver, 9ct gold or 18ct gold. We have been located in Birmingham's Jewellery Quarter in England for the last 37 years.

We initially began selling online, to the general public, via EBay but popularity and demand for our traditional charms and Celtic jewellery designs has now led to us creating this website.

All of our pieces are hand crafted in our own workshops and we are committed to producing jewellery of the highest quality. We have had many satisfied customers through EBay so buy with confidence and read their positive feedback by clicking the link below.

IMPORTANT-We do not sell either hollow or plated charms in any shape or form....EVER