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Find a charm that tells your story.

Traditional sterling silver and gold charms for the people, places and moments that matter.

Small pieces. Personal stories. Mouse in Pumpkin

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Find something meaningful

A favourite animal, a shared memory, a little piece of who you are.

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Gypsy caravan sterling silver charm, closed

Gypsy Caravan Opening Charm · Sterling Silver

A little surprise.
A lovely detail.

Some charms have a story tucked inside. Open this little caravan to reveal a fortune teller, or discover the playful details in our opening and moving designs.

Explore opening & moving charms View the caravan charm

Hand-picked favourites

A few lovely places to begin your collection.

Traditional charms.
A story since 1972.

Just Simply Charming specialises in traditional English charms. From intricate silver designs to treasured gold pieces, the pleasure is in the detail.

Read our story

5 out of 5

“Simply beautiful little charm, lots of detail, very cute and sturdy.”

Ann Younghusband · 11 August 2018

Review of the Loch Ness Monster Playing Bagpipes Charm

Assaying &
hallmarking

Our sterling silver, 9ct gold and 18ct gold jewellery is assayed and hallmarked at Birmingham Assay Office where required: gold pieces weighing 1g or more, and sterling silver pieces weighing 7.78g or more.

A hallmark independently verifies the precious metal content of a piece of jewellery. Birmingham’s Assay Office mark is the anchor.

View the official hallmarking notice (PDF)

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