About Just Simply Charming
Traditional English charms, handcrafted in our own workshops in sterling silver and gold.
Just Simply Charming is the online store for Trucast. We specialise in traditional English charms, crafted in sterling silver, 9ct gold and 18ct gold.
Filigree Owl · Sterling Silver
Our story
Established in 1972, Trucast has its home in Birmingham’s Jewellery Quarter, England. Our own workshops are where we handcraft the pieces you find at Just Simply Charming.
Our online story began on eBay, bringing our traditional charms to the general public. Growing interest in our charms and Celtic jewellery designs led us to create Just Simply Charming, a place to explore our collection directly.
Made in our own workshops
We handcraft our pieces in our own workshops and are committed to producing jewellery of the highest quality. From traditional charm designs to Celtic jewellery, care goes into each piece we make.
Solid silver and gold.
Never hollow. Never plated.
We do not make or sell hollow or plated charms. Our charms are crafted in solid sterling silver, 9ct gold or 18ct gold. It is a promise we take seriously.
Explore our charms